About me

I’m Bastiaan Heerkens-an AdTech architect, operator, and team-builder with over 18 years of experience at the intersection of media, data, and technology. I specialize in transforming emerging technologies into measurable business growth by translating commercial ambitions into scalable, privacy-first solutions. As a connector and strategist, I ensure that every stakeholder-from boardroom to engineering-moves in sync. Every engagement starts with listening and ends with a tailored, future-proof roadmap; no one-size-fits-all playbooks here

What sets me apart?

• Tailored solutions: I develop custom roadmaps that fit each organization’s unique mix of inventory, data, and objectives-never a one-size-fits-all approach.

• Multi-stakeholder alignment: I balance commercial goals, technical feasibility, privacy compliance, and audience experience in one coherent plan.

• Integration expertise: I enable seamless integration for publisher networks, ensuring all partners benefit from unified monetization and technology.

• Connector & architect: I translate complex AdTech into clear commercial value and keep product, data, sales, and engineering teams aligned.

• Operational leadership: I scale and manage AdOps and supply teams to achieve world-class efficiency.

• Innovation mindset: I pioneer new models in programmatic video, FAST, addressable TV, and first-party data frameworks.

• CTV & FAST specialist: I deliver SSAI/CSAI rollouts, hybrid auctions, and yield optimization for Connected TV.

• Privacy-first, future-ready: I design GDPR-compliant, cookieless architectures that protect trust and unlock new revenue.

• Commercial focus with technical depth: From stack audits to interim leadership, I make innovation measurable and results visible.

My promise:  

Combine strategic vision with hands-on execution to accelerate your advertising ambitions. Together, we’ll build an AdTech foundation that delivers today and is ready for tomorrow’s opportunities.

Ready to turn big ideas into working AdTech?

Let’s connect on LinkedIn or send me a message-I’m always open to a conversation about building the future of advertising technology together.