I help media companies, platforms, and retailers develop robust, future-proof AdTech ecosystems and effective monetization strategies. With a hands-on approach and deep sector knowledge, I translate complex challenges into practical solutions
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BASTIAAN HEERKENS
AdTech Consultant & Interim Specialist
With over 18 years of experience in AdTech, digital media, and data-driven marketing, I bridge the gap between technical complexity and commercial ambition. My approach combines strategic insight with hands-on implementation, ensuring that every solution is both practical and tailored to your organization’s needs.
Each collaboration begins with an in-depth assessment of your current situation and ambitions. Together, we create a clear action plan and work step by step towards sustainable improvements, ensuring your team is empowered to move forward independently
My Services include:
AdTech Strategy & Monetization Architecture
AdTech Strategy & Monetization Architecture
Design scalable AdTech stacks and cross-media monetization workflows
Develop future-ready business models for publishers, streamers, and AdTech vendors
Architect hybrid auction models that unify direct and programmatic sales
Translate commercial objectives into effective go-to-market strategies and product roadmaps
Launch new ad products, such as addressable TV, branded content, and native video
Advise on platform and vendor selection to maximize growth potential
Business Model Innovation & Revenue Optimization
Business Model Innovation & Revenue Optimization
Co-create innovative advertising propositions for CTV, mobile, web and DOOH
Build monetization frameworks for FAST, AVOD, and hybrid platforms
Lead proposition development that integrates ad formats, targeting, and data strategies
Optimize yield with dynamic pricing, supply strategy, and curated inventory
Align sales, product, and AdOps teams around clear commercial KPIs
Privacy-First Targeting & Data Strategy
Privacy-First Targeting & Data Strategy
Implement GDPR- and TCF 2.2-compliant targeting architecture
Balance regulatory compliance with effective audience targeting
Unlock first-party data monetization through clean-room and identity frameworks
Guide CMP integration, consent flow optimization, and policy alignment
Technical Execution & Operational Leadership
Technical Execution & Operational Leadership
Lead SSAI/CSAI rollouts and manage complex AdTech migrations
Troubleshoot delivery gaps and campaign discrepancies across channels
Manage end-to-end implementation across owned, operated, and partner inventory
Coach cross-functional teams (AdOps, Engineering, Sales Enablement)
Provide interim leadership during transformation or scale-up phases
Omnichannel KPI & Performance Systems
Omnichannel KPI & Performance Systems
Implement unified KPI frameworks for CTV, web, and mobile environments
Deploy PowerBI dashboards connecting tech metrics to revenue outcomes
Enable real-time optimization across all campaign types and platforms
Harmonize targeting, measurement, and delivery infrastructure for consistent results
Curious how your organization can benefit from a stronger AdTech foundation?
Let’s connect for a no-obligation conversation about your ambitions and challenges
Who I Work For:
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