Services
Audit, advisory track or interim
Each one covers the commercial and the technical side in the same engagement. Most start with an audit.
Know where you stand
A clear picture of where commercial growth and technical setup hold each other back, written for the people who decide on revenue and on the stack.
Talk about an auditWhat you get
Findings, the decisions they call for in order of impact, and a first plan. Fixed scope, agreed up front.
What I look at
- Your monetization, commercially and technically
- Stack and vendor landscape
- Ad network and partner performance against your own history and the market
- Partner contracts: revenue share, guarantees, lock-in
- KPIs across channels
When to call
- Revenue lags and nobody can say why
- A partner or platform decision is coming up
- A new leader wants an independent baseline
From revenue model to architecture
One decision, worked through with your team until it holds up commercially and technically.
Talk about a trackWhat you get
A model, an architecture or a vendor choice, with the trade-offs on paper. Rhythm and length agreed per track.
Topics
- Revenue model and buying routes: IO, PG, PMP, open auction, agentic buying
- Yield and floor strategy
- Architecture and vendor selection, from RFI to contract
- Data, consent and privacy-first targeting
- New propositions and media, such as CTV and FAST
When to call
- Buying routes compete for the same inventory
- The stack grew deal by deal and needs a design
- You are entering a new medium or proposition
From plan to running
I lead the migration, the rollout or the role, and steer your team until it runs. Your engineers build; I balance revenue against the timeline, and bring you the calls that are yours to make.
Talk about interim helpWhat you get
It runs, your team owns it, and the hand-over is part of the job.
Topics
- Leading migrations without losing revenue
- Steering rollouts and partner onboarding
- Holding partners to what was agreed
- Interim leadership in AdTech or monetization
- Coaching your team
When to call
- A migration or new partner is signed
- A key role is open and the work can't wait
- The plan exists, the landing doesn't
For monetization platforms
Make what sales promises and what the platform delivers the same thing: before the contract is signed, and again at onboarding.
Talk about your platformWhat you get
Sales and delivery describe the same product, and a signed deal reaches the client with a plan that was already tested against the platform.
What I do
- Technical scoping on sales calls
- Onboarding plans for signed deals, before they reach the client
- Scoping templates and FAQs for your sales team
- Product feedback from the field
When to call
- Onboarding takes longer than the sales cycle
- Sales and product describe the platform differently
Not sure which fits?
Send me a few lines on your situation, and I'll tell you which fits, or whether none does.
bastiaan.heerkens@adexcelerate.com